info@darrinsullivan.com
portfolio: www.darrin-sullivan.com | www.linkedin.com/in/dsull/
I’m an accomplished, high-performance professional successfully working on ecommerce, financial services, CPG and telecom brands. Currently a freelancer who’s open to full-time, I’ve held creative leadership roles in-house and at agencies for over 15 years. I’m highly skilled at copywriting, concepting, strategy, branding, briefing, productivity, process, collaboration and team building. I’m a self-motivated, hands-on writer, thinker, learner and listener recognized by clients for creative and strategic solutions that add value and exceed business objectives.
• Brainstorming and concepting • Product and service marketing • Proofreading and editing
• Short-form copy and script writing • 360 cross-platform campaigns • Attention to fine detail
• Copy style, tone, clarity, freshness • Pitches and presentations • AI copy tools including ChatGPT
• Brand guidelines/brand voice • Building client relationships • Team productivity/efficiency
• Digital, mobile, video, print, social • Beneficial creative partnerships • Mentoring/morale boosting
• Conceptual copywriting for Kleenex and Cottonelle CRM/loyalty campaigns including email and websites; Pop-Tarts social media campaigns including Instagram, Threads and TikTok
• Ideated concepts with Art Directors and wrote marketing copy for the Citibank and Wells Fargo brands
• Copywriting included websites, direct-response campaigns, digital ads, video scripts, product and service naming, style guides, messaging playbooks and positioning statements for focus group research
• Wrote planning materials to help launch tentpole Simplified Banking campaign internally and externally
• Ascensus – Content writing for print, email, direct mail, website and UX for retirement financial services
• RSM US – Web copywriting and editing for company’s site rebrand; updated or rewrote tax, assurance and consulting services content to align with new brand voice and tone
• J.P. Morgan Chase – Content strategy, ideation and short form copywriting for the Chase mobile app
• Critical Mass – Conceptual copywriting for AT&T Business cross-channel campaigns, including finance, healthcare, education, manufacturing and transportation verticals; Infiniti social media campaigns
• ParkWhiz – Researching, ideating and copywriting consumer and B2B content for startup parking space app
• Pivot-Point – Script writing for a series of short educational videos leveraging salon course curriculum
• Groupon – Senior Creative Director/Writer
• Aspen Dental – Creative Director of Content and Copy
• Havas Chicago – Associate Creative Director/Writer | Sprint Consumer & Business
Ascensus • AT&T Business • Bertolli • Chase • Citibank • Coffee-mate • Costco • Cricket Wireless • Fellowes • Frito-Lay • Groupon • Infiniti • J.P. Morgan Chase • Land of Lincoln Health Nissan • ParkWhiz • Philips Sonicare • PF Chang’s • Sauza Tequila • Sears • Skippy • SOLO Cup • Sprint • Subway • Visa Signature • Werther’s Original Sugar Free
“Darrin demonstrated smarts, drive, creativity and responsibility right out of the gate at Groupon. The creative product improved significantly under his leadership. His ability to foster a collaborative spirit produced some of the best Marcom work seen at Groupon. Darrin was exactly what we needed and I often thought to myself, what a great hire!”
– Geri Robinson, VP, Director of Brand Marketing | Groupon